- Marketing through Gamification
- Database Growth & Lead Management
- CRM Campaign Services for Brands
ACQUISITION & RETENTION EXPERTS
WITH INNOVATIVE SOLUTIONS
Creative digital community aimed to deliver exceptional and authentic solutions
Join our Global CRM Talks!Certified in-house digital agency with top automation solutions:
CRM Talks in Madrid is Now Offline
We teamed up with Bloomreach to bring marketing professionals together for an in-person experience, sharing insights, strategies, and real results. AI, optimization, and gamification are shaping the future of digital marketing. Want to dive deeper?
Women in Tech Uzbekistan. Building a scalable design system
We built a scalable, easy-to-use social media design system for a fast-growing volunteer chapter—delivering more than 30 templates, already powering over 100 posts in the new visual style.
Highlights
CRM Talks #42 with Antony Lea30.07.2025
Antony Lea, Global CRM Director, G&C Marketing Ltd, highlights the importance of leveraging CRM systems to their full potential and confirms that the future of CRM will be tech-enabled but human-led.
5 Years of Collaboration with Bloomreach06.06.2024
We’ve partnered with Bloomreach since July 2019, marking 5+ years of shared ideas, successful projects, and strong support. In 2023 alone, WE2 implemented 2,000+ communication chains for our mutual clients, helping brands connect, engage, and grow.
Premium Supermarket. Boosting Engagement with the AI-Powered "Flappy Scanner" Game Mechanic20.08.2024
We created an interactive gamified shopping experience using AI Scanner Recognizer. The campaign boosted engagement and significantly increased supermarket sales.
Kinder Success Story. Implementing Email Marketing and Games27.06.2024
"A to Z" process: we designed an email marketing strategy and integrated it into a reliable automation platform. We created engaging content, including animated stickers, emails, and a gamification solution.
How to Unlock AI’s Potential 30.08.2023
Kristina Gorvienkova, Design Director at WE2, shares how she leverages ChatGPT as a personal assistant. In the article, she highlights the key differences between versions 3.5 and 4, explains the process of crafting effective prompts, and explores its core features.
Email Design Trends 202502.04.2025
Design plays a crucial role in boosting subscriber engagement with your newsletters. Emails that contain graphic elements have an OR (Open Rate) that is 7.33% higher than those without them. Their CTR (Click-Through Rate) is also higher—4.84% compared to 1.64%.
CRM Talks #40: CRM as a Business Essential08.10.2024
Scott Cohen, CEO of InboxArmy, sees CRM as a company-wide strategy rather than just a marketing tool. In this session, he breaks down key metrics and shares his vision for the future of the industry.
Online Trading Platform. Fast & High-Impact CRM Marketing09.07.2024
We streamlined production, optimized newsletter design, and took over the end-to-end creation of landing pages, trigger email chains, push notifications, and multi-channel communications — delivering performance-driven results at scale.
CRM Marketing Challenges in Pharma14.12.2023
Together with Kristina Kurs, we developed a smarter approach to email communication. This collaboration boosted open rates and improved engagement, driving stronger connections with audiences.
Jewelry Store. Growing the Customer Base with Gamification 12.07.2023
We developed and launched a gamified experience using hidden object mechanics. The campaign strengthened audience loyalty and expanded the contact base.
Ntsako Mokwena
Global Relationship Marketing and Thought Leader
Dilpreet Singh
Head of Loyalty, CRM & Partnerships at ITC Limited
Mar Juárez
CRM Manager at IVI RMA GLOBAL
Anna Ambrozevich
Marketing Advisor at CRO & Personalization Academy
Julia Skrobek
The Founder and Consultant at CleverAct
Phil Ireland
CRM Strategy Consultant
Scott Cohen
CEO at InboxArmy
Stefano Balian
CRM & Personalization Manager at Petlove
Ntsako Mokwena
Global Relationship Marketing and Thought Leader
Dilpreet Singh
Head of Loyalty, CRM & Partnerships at ITC Limited
Mar Juárez
CRM Manager at IVI RMA GLOBAL
Anna Ambrozevich
Marketing Advisor at CRO & Personalization Academy
Julia Skrobek
The Founder and Consultant at CleverAct
Phil Ireland
CRM Strategy Consultant
Scott Cohen
CEO at InboxArmy
Stefano Balian
CRM & Personalization Manager at Petlove
CRM TALKS
WITH COMMUNITY MARKETING EXPERTS
Be part of the global insight sharing! Join our series of interviews with CRM experts from all over the world.
CRM Talks #9 Yanna-Torry Aspraki
Senior Digital Growth Manager at MoEngage discusses the importance of CRM during user-savvy time management and more
WE2 CULTURE
Our Mission
We create unique products and help brands achieve their goals through effective communication
Our Strengths
Diverse talent, commitment, creativity
Our Values
Integrity, transparency, direct communication
Kinder Success Story. Implementing Email Marketing and Games
"A to Z" process: we designed an email marketing strategy and integrated it into a reliable automation platform. We created engaging content, including animated stickers, emails, and a gamification solution.
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Supermarket Chain. Expanding Customer Base with Gamification
We launched the "Christmas is Coming" gamification campaign with a Hidden Objects mechanic for the Family Club. The project expanded the client’s customer base and rewarded finalists QR codes for cashback on their next purchases.
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Online Trading Platform. Fast & High-Impact CRM Marketing
We streamlined production, optimized newsletter design, and took over the end-to-end creation of landing pages, trigger email chains, push notifications, and multi-channel communications — delivering performance-driven results at scale.
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Jewelry Store. Growing the Customer Base with Gamification
We developed and launched a gamified experience using hidden object mechanics. The campaign strengthened audience loyalty and expanded the contact base.
Show more Show more
Carsharing Service. CyberCarsh Gamification Project
We developed and launched a cyberpunk-themed gamification project with unique mechanics to enhance customer retention and attract new users to the carsharing service.
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Premium Supermarket. Boosting Engagement with the AI-Powered "Flappy Scanner" Game Mechanic
We created an interactive gamified shopping experience using AI Scanner Recognizer. The campaign boosted engagement and significantly increased supermarket sales.
Show more Show more