ACQUISITION & RETENTION EXPERTS
WITH INNOVATIVE SOLUTIONS

Antony Lea, Global CRM Director, G&C Marketing Ltd, highlights the importance of leveraging CRM systems to their full potential and confirms that the future of CRM will be tech-enabled but human-led.

We created an interactive gamified shopping experience using AI Scanner Recognizer. The campaign boosted engagement and significantly increased supermarket sales.

"A to Z" process: we designed an email marketing strategy and integrated it into a reliable automation platform. We created engaging content, including animated stickers, emails, and a gamification solution.

Gamification makes brand interactions more fun and memorable. But it’s not just about playing for the sake of play—it’s a smart way to hit real business goals. Unlike full-scale games built only for entertainment, gamification adds playful elements to everyday contexts—like education, marketing, or customer service—to boost motivation, retention, and engagement.

We streamlined production, optimized newsletter design, and took over the end-to-end creation of landing pages, trigger email chains, push notifications, and multi-channel communications — delivering performance-driven results at scale.

Together with Kristina Kurs, we developed a smarter approach to email communication. This collaboration boosted open rates and improved engagement, driving stronger connections with audiences.

We developed and launched a gamified experience using hidden object mechanics. The campaign strengthened audience loyalty and expanded the contact base.