CRM TALKS & COMMUNITY INSIGHTS

Modern pharmaceutical marketing goes beyond classical advertising approaches. Today, it’s an ecosystem of tools aimed at boosting engagement, building trust, and establishing communications with doctors and patients.

From collaborative networking and AI expansion to finding the perfect balance between automation and the human touch, to unified analytics and team collaboration.

How to make ChatGPT a loyal assistant, ready to help you 24/7? Understand its logic, and then you won’t be able to give up on it.

Yanna-Torry, Deliverability Specialist & CRO at EmailConsul, delves into the topic of CRM as a centralized platform for managing customer data, including the analysis of “negative” behavior, and sheds light on the future of CRM regarding personalization and AI.

Design plays a crucial role in boosting subscriber engagement with your newsletters. Emails that contain graphic elements have an OR (Open Rate) that is 7.33% higher than those without them. Their CTR (Click-Through Rate) is also higher—4.84% compared to 1.64%.

The Senior Digital Growth Manager at MoEngage discusses the importance of CRM in user-savvy time management, addressing challenges such as dependency on IT for internal solutions and envisioning a future that integrates holistic, actionable customer data with potent omnichannel engagement.

Are you looking to develop a successful email marketing campaign?

Discover how to incorporate interactive features, 3D models, and user-generated content into your email campaigns to showcase your products and engage your audience. Stay up-to-date with the latest email design trends and techniques to create effective campaigns that stand out in today’s crowded digital world.

Ntsako Mokwena, global relationship marketing and thought leader, is sharing the importance of the “relationship word” in CRM terminology, four common mistakes that can be made when working in this field and her thoughts on the future of CRM, including how AI, omnichannel strategies, and MarTech stack development are shaping the industry.