CRM TALKS & COMMUNITY INSIGHTS

Our solution didn’t just improve the process—it completely killed one of the most boring routine tasks. In this article, we’ll demonstrate how we automated email analytics exports, saving the team over 30 working hours per month. Spoiler: no coding required (well, almost).

Antony Lea, Global CRM Director, G&C Marketing Ltd, highlights the importance of leveraging CRM systems to their full potential and confirms that the future of CRM will be tech-enabled but human-led.

Daryl Williams, CRM Lead at Feeld, discusses the importance of a data-driven approach, highlights the effectiveness of content cards in apps, and takes a look at the future of CRM—predictive and personalized.

Design plays a crucial role in boosting subscriber engagement with your newsletters. Emails that contain graphic elements have an OR (Open Rate) that is 7.33% higher than those without them. Their CTR (Click-Through Rate) is also higher—4.84% compared to 1.64%.

Gamification makes brand interactions more fun and memorable. But it’s not just about playing for the sake of play—it’s a smart way to hit real business goals. Unlike full-scale games built only for entertainment, gamification adds playful elements to everyday contexts—like education, marketing, or customer service—to boost motivation, retention, and engagement.

AI is rapidly transforming pharmaceutical marketing, with new tools emerging every day. ChatGPT alone is no longer enough—it’s essential to understand which platforms to use, and for what specific goals. It’s easy to get lost in a sea of technologies, and choosing the right solution often takes longer than expected.

Modern pharmaceutical marketing goes beyond classical advertising approaches. Today, it’s an ecosystem of tools aimed at boosting engagement, building trust, and establishing communications with doctors and patients.

From collaborative networking and AI expansion to finding the perfect balance between automation and the human touch, to unified analytics and team collaboration.