CRM TALKS & COMMUNITY INSIGHTS

From collaborative networking and AI expansion to finding the perfect balance between automation and the human touch, to unified analytics and team collaboration.

How to make ChatGPT a loyal assistant, ready to help you 24/7? Understand its logic, and then you won’t be able to give up on it.

Yanna-Torry, Deliverability Specialist & CRO at EmailConsul, delves into the topic of CRM as a centralized platform for managing customer data, including the analysis of “negative” behavior, and sheds light on the future of CRM regarding personalization and AI.

More and more brands are resorting to the gamification of varying scales in their campaigns. The effectiveness of this tool is proven and quantifiable. But how do you go beyond the usual gamification mechanics and make your project even more engaging and effective?

Let’s look at five trends you can incorporate into your campaigns.

The Senior Digital Growth Manager at MoEngage discusses the importance of CRM in user-savvy time management, addressing challenges such as dependency on IT for internal solutions and envisioning a future that integrates holistic, actionable customer data with potent omnichannel engagement.

Are you looking to develop a successful email marketing campaign?

Discover how to incorporate interactive features, 3D models, and user-generated content into your email campaigns to showcase your products and engage your audience. Stay up-to-date with the latest email design trends and techniques to create effective campaigns that stand out in today’s crowded digital world.

Ntsako Mokwena, global relationship marketing and thought leader, is sharing the importance of the “relationship word” in CRM terminology, four common mistakes that can be made when working in this field and her thoughts on the future of CRM, including how AI, omnichannel strategies, and MarTech stack development are shaping the industry.