5 Trends That Will Take Your Gamification to the Next Level

And it’s not just a [first name].

We’re talking about personalizing the game itself, right down to its mechanics. For example, the user has already completed several levels and done very well quickly. So that he won’t get bored, we’ll raise the difficulty level on the next round. Or we deal with our regular client, and we already know a little about his game preferences. For example, he prefers arcades to memory games. So why don’t we offer levels with more interesting mechanics?

Using your product as an in-game object is a great way to highlight it natively and create an emotional connection between the user and the product. After all, as the classics bequeathed, customers buy experiences, not products.

If you sell sauces, make a cooking game and let them be the secret ingredient in a very appetizing pasta!

Ideally, also provide the opportunity to purchase the product within the game while emotions are still fresh.

For some reason, after elementary school, they stop teaching us through play. And it’s a huge mistake — this way, it’s easier to absorb information at any age. For example, gamification can be used in situational advertising campaigns and to introduce the user to the product in general.

Who would prefer a three-volume manual to an unobtrusive and vivid game?

Gamification is a great tool to increase brand loyalty, which will help gain loyal customers' trust in the long run. It works especially well for companies unsuited to “quick buys.”

For example, in real estate development. Of course, a client is unlikely to make such a serious purchase as real estate just by playing the game. But regularly engaging the user through gamification will allow you to settle in his head.

The latest trend is… To be on trend!

Using gamification is a great opportunity for businesses that have been in the market for a long time to refresh their image.

It will also work great if you want to expand your target audience and add new-age segments. At a time when the number of people playing video games is approaching 3.32 billion, and meta-universes are on everyone’s radar, it’s worth riding the trend wave.

By wisely combining these points and choosing the most appropriate ones for your business, you can not just create a little entertainment for users but hit the target with your gamification.

Make the most of the tool’s potential and enjoy the results!