7 Creative Email Design Trends for Spring 2023

One of the trends in email design is using creative display techniques to showcase products. 3D models, mixed dimensions, and gif animation are the most suitable ways to provide a more engaging and visually appealing experience.

The use of 3D models provides a realistic representation of the product, mixed dimensions make it stand out, and gif animation highlights its features. These trends can enhance the overall effectiveness of email marketing campaigns.

Interactive features are a growing trend in email design.

AMP (Accelerated Mobile Pages) is one of the features that can be implemented in emails to offer recipients a seamless and engaging experience.

Micro-animations and GIFs are popular interactive elements that showcase product cards, highlight benefits with infographics, and draw attention to calls to action. By incorporating these interactive features into email design, businesses can create engaging and memorable customer experiences, ultimately leading to higher engagement and conversion rates.

In today’s world, gamification has become an integral part of our lives, and email marketing is no exception. It makes perfect sense as our innate need for growth and enjoyment is naturally appealing. The possibilities in this field are endless, but we can start with a few examples. For instance, static options like AMP interactive puzzles or quizzes can be incorporated into emails. They could include finding a hidden word or object and rewarding customers with a discount coupon.

Somebody’s real personal experience might be much more trustful than any marketing proposal, so why not show it? For example, offer your customers to watch some of the unpacking process (maybe with some gif animation to enhance the effect) or include honest reviews with photos. It will make your product look more realistic and attractive, as it would make social value much higher.

Responsive email design is vital as the number of users using their mobile devices for reading their newsletters is high as ever. But it is still possible to experiment with creative structure and unusual techniques for making lists, especially when summer is coming. For example, it would be a great idea to help subscribers with checklists of their luggage or must-have to-do in summer 2023.

We have already mentioned the vintage trends in one of our previous articles, but this spring, it might work exceptionally well with one more direction — organic style. It is perfect for communicating with an audience participating in eco-friendly movements to share values. So it would be a great idea to implement some natural ornaments or shapes and accomplish it with minimalistic retro collage to enhance the content.

Nothing might be so evolving as good storytelling. And the best part about it is that it is possible to design it in many different ways, as the main idea is to influence the reader to follow you and your narrative. It may be challenging to write the script but focus on various techniques that are possible to use here. It might be comics, a complete content story going through it, or just a tiny part of some character’s life (e.g., How one family gets ready for Easter). With a firm idea, the story will flow by itself.

Consider incorporating one of these trends into your next email campaign and see how it performs. Testing is a great way to determine what works best for your audience, and you can constantly adjust your strategy accordingly.

Don’t forget to track your results and share them with us — we’d love to hear how these trends work for your business!