Email Design Trends 2025

In this article, we will break down the key email design trends. Interactive elements, games, unique fonts, storytelling, and unexpected events—all of these will help attract and retain your audience’s attention.

AI-generated Images

AI enhances personalization, improves performance, enables more accurate A/B testing, elevates creativity to a new level, and optimizes resources. AI-generated visuals are used as additional illustrations: for example, we integrated them into the main banner and the body of the email. Many email builders are developing their AI-powered tools, which allow users to generate images directly within the editor.

Prompt text:

An illustration showing a doctor in a white coat looking at an opening door, behind which is the world of medicine. Myeloma cells are flying around the scene. The doctor is depicted as caring and professional, with a positive expression. Include medical elements such as infusion pumps, medications, and other medical devices around. The background should have a positive vibe, with bright colors. The overall scene should convey a sense of discovery, hope, and advanced medical care.

Micro Animations

They capture the user's attention, highlight important elements, and make interactions more dynamic and engaging. For example, in 2024, 360-degree rotation was a popular trend. Given its visual appeal, we expect this technique to be used even more actively. Implementing such technology can be challenging, but it has proven to be effective—especially in campaigns promoting new products.

Pinterest-like Boards

They provide a visual representation of the product, spark inspiration and ideas, and keep the audience engaged. An unexpected layout—breaking away from traditional columns, using overlapping images, or adding asymmetrical sections—makes the email visually striking and memorable.

AMP Emails

AMP (Accelerated Mobile Pages) technology helps speed up website loading times on mobile devices. In email marketing, it allows recipients to interact with content directly within the newsletter, without the need to visit a webpage: add items to the cart, modify orders, read articles and reviews, and leave comments and likes. Marketing specialists, in turn, can incorporate interactive elements and update information even after the email has been sent. It’s possible to add an application form, a countdown timer, and a product carousel.

Gamification

Gamified mechanics will continue to evolve on an even larger scale. Gamification engages the audience and helps manage the user experience. It can be quite expensive to generate newsletters with gamified elements, but such emails perform well and deliver a strong return on investment. For example, you can incorporate a maze, quiz, or questionnaire into your communications.

Emotional Triggers and Storytelling

Users expect emails to deliver emotional stories and intriguing plots. The storytelling format can be used to explain how a service works, highlight a product’s advantages, and conduct a mini-interview. It’s an excellent way to retain the subscribers’ attention.

Intentional Mistakes

To make a campaign memorable and attract more attention, brands sometimes make misspellings in their emails. After sending a newsletter with an error, marketing specialists follow up with a second one to apologize and offer a promo code as compensation.

Clear and Flat Design

The trend toward simplifying email design continues: a sleek style, minimalistic elements, and the absence of complex shadows and gradients. All of this makes screens feel lighter and more modern, improves content readability, and helps users focus on the key action.

Sectional Layouts and Visual Dividers

Dividing a newsletter into content blocks with clear headings improves readability and navigation. Additionally, graphic elements such as lines, shapes, and illustrations can be used to create sections and structure the content.

Brands combine various typefaces within a single email to create contrast and establish an information hierarchy. Visually appealing typography—unique fonts, geometry, large text, or a handwritten style—brings individuality and highlights important messages, attracting the reader’s attention.

Unexpected Events

To amaze users, brands send newsletters in honour of unusual holidays—communications can be both relevant and purely entertaining.

Ambiguous Email Subjects

Another effective way to grab recipients' attention is by using confusing and engaging subject lines. They intrigue and motivate readers to open the newsletter. By playing on curiosity, such methods boost both email’s CTR and OR.

In this article, we described 5 key design tendencies that will help you create unique, attention-grabbing emails. Stay on trend: incorporate AI-generated images, micro animations, Pinterest-like boards, AMP, and gamification into your communications. Don’t forget about emotional stories and make intentional mistakes to create an even more memorable campaign. The minimalistic design and dividing the email into blocks with clear headings will simplify information consumption and navigation. Experiment with typography and don’t be afraid to embrace provocative solutions.