Bonduelle
SUCCESS STORY

Gamified Elements in Email Marketing

We increased Bonduelle’s CTOR by incorporating interactive elements such as mazes and puzzles, making newsletters more engaging and action-driven.

Project objectives

Enhance Bonduelle’s newsletters with interactive and creative elements
Increase CTOR of the emails
Drive higher audience engagement

Client’s case

We incorporated interactive elements, such as a maze and puzzles, into emails to keep users entertained and encourage participation. When customers clicked the answer button, they were redirected to the promotional landing page. This approach not only increased interaction but also encouraged users to click the CTA and visit the product website, boosting traffic and conversions.