Views on the YouTube Channel
Borzo
Success Story
Borzo Success Story
Video Clip Production
We created a 30-second advertising video to promote the brand in India.
Increase in Brand Awareness among the Target Audience
Growth in Branded Organic Search Traffic
ABOUT THE CLIENT
Founded in 2012, Borzo provides same-day delivery in nine countries, including Brazil, India, Indonesia, Korea, Malaysia, Mexico, the Philippines, Turkey, and Vietnam. The company has over 2.4 million couriers and 2 million active customers, 75% of whom are small and medium-sized businesses. It fulfills up to 3 million orders per month.
SPECIFICS
It was crucial to convey the core message of the rebranding campaign: “A new name, the same quality”
The final cut had to include coherent storytelling, main characters from India, music, animation, and voice-over aligned with brand guidelines and positioning
SITUATION AT THE START
In September 2021, Borzo rebranded, unifying its presence across all countries under one name. The task was to raise awareness of the new brand in key markets. The video clip was intended to serve as a central part of the promotional campaign.
PROJECT OBJECTIVES
Increase brand awareness through a promotional campaign by creating a professional 30-second video with animation, graphics, music, and voice-over
Distribute the video online (e.g., YouTube) to inform the target audience about the rebranding
CLIENT'S CASE
1. Casted the Proper Actors
The initial brief lacked specifics on the actors’ nationality. We prepared a storyboard version with European actors. However, the client clarified that only Indian actors would be suitable. After an extensive search through stock footage, we managed to find suitable videos and compile a rough cut of the clip.
2. Prepared a Detailed Storyboard
The first version of the video felt inorganic to us. After discussions with the Borzo team, we continued looking for a more coherent video sequence. We decided to focus on a single actor throughout the video to ensure the story was complete and cohesive.
Following a careful selection process and client feedback, we presented a new storyboard with detailed storytelling and descriptions of graphical elements and effects.
3. Selected the Music and Recorded the Voice-over
We drafted the voice-over script and aligned it with the storyboard to determine which lines would be spoken in each scene. In parallel, we searched for the right voice actors. Once the text matched the frames perfectly, we recorded the final voice-over. The music had to be dynamic yet subtle enough to avoid distracting from the narration.
4. Created the Animation
The animation needed to be seamlessly integrated with the video sequence so that they did not conflict with each other. It took us around 15 hours to create the animation and graphics for the clip.
5. Assembled the Video
The video assembly process included several stages:
— We presented the storyboard to the client and created a draft version of the video: without animation, focusing only on editing and sequencing. This allowed us to evaluate how the selected videos and frames worked together. The editing stage took approximately 8 hours.
— After finalizing all cuts and the storyline, we added visual effects and animation to the video.
— We also finalized the music selection to ensure it fits seamlessly with the video sequence.
WORK SAMPLES
WE DELIVERED
Brought together all components (video, voice-over, and music) to create a professional 30-second video clip for media campaigns.
The video was delivered in multiple formats, allowing the brand to promote it across various online platforms.
KEY METRICS
Views on the YouTube Channel
>1,2 M
Increase in Brand Awareness among the Target Audience
+4.3%
Growth in Branded Organic Search Traffic
+3%
CUSTOMER FEEDBACK
CUSTOMER FEEDBACK
Elena Zaytseva
Brand Lead, Brand Marketing Department
“It was important for us to tell our Indian clients that their favorite brand, Wefast, now has a new name—Borzo. For the first time in a long while, we decided to launch a media campaign on YouTube and other platforms. But there was no time for filming. Assembling a full-fledged video with a clear beginning, climax, and resolution using only stock footage is no easy task, but the WE2 team handled it successfully. As a result, we received a high-quality video and saw great results from the media campaign: Borzo’s brand awareness increased by 4.3% among the target audience, and people who had watched the clip began searching for us 3% more often.”
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