of Users Completed the Game at Least Once
Carsharing Service
SUCCESS STORY
Carsharing Service
SUCCESS STORY
CyberCarsh Gamification Project
We developed and launched a cyberpunk-themed gamification project with unique mechanics to enhance customer retention and attract new users to the carsharing service.
90%
77%
Received at Least One Promo Code
428%
Replay Rate
Situation at the start
The client was looking for innovative engagement mechanics, and we proposed a gamification strategy to attract new users and re-engage existing customers. With high expectations for design and copywriting, the client aimed for a special project that would align seamlessly with the brand’s unique ToV.
Project objectives
Encourage new customers to complete their first drive
Increase trip frequency among active users
Client’s case
We presented the client with several gameplay mechanics options, including Memory, Hidden objects, and Runner. The customer chose a Flappy Bird-style gamification format, which we adapted to fit the brand’s core theme — a flappy car. It was selected for its high engagement potential, capturing users’ attention and motivating them to return to the game.
To ensure seamless game integration, we developed user journey maps and audience segmentation strategies, factoring in all database connectivity requirements. Our team also independently built the IT infrastructure to support the separate landing page for the game.
Our team handled the entire process: from concept development, user journey visualization, and audience segmentation to content creation, design, IT infrastructure setup, and launch. The game was hosted on our agency’s domains, while the client managed promotion efforts.
Game concept
CyberCarsh follows a Flappy Bird-inspired gameplay, where users control a flying car instead of a bird. Navigating through an endless level, users must avoid obstacles and collect bonus items. The game ends when a player loses three lives.
The chance to earn a promo code significantly boosted users’ motivation. A minimum score of 200 points was required to receive a bonus, and the game could be replayed weekly for a new coupon.
For the design, we embraced a cyberpunk aesthetic with pixel elements, futuristic flying cars, and vibrant neon colors. This approach aligned perfectly with the brand’s bold and slightly audacious positioning, and its unique tone of voice, reinforcing its positioning as a future-ready company.
We completed the gamification ahead of schedule, conducted extensive testing, and launched the game on June 19, 2024. The project immediately gained traction, with users actively playing, returning, and competing for leaderboard rankings. The game ran from June 19 to July 17, 2024.
Final outcome
The result exceeded the client's expectations. The gamification proved to be versatile and highly effective, achieving the key goals — engaging both new and existing users. Our team delivered end-to-end execution, from concept development to full implementation. Following the launch, we continued to provide technical support, performance tracking, and data analytics.
Work samples
GAME Key metrics
Users Who Joined and Created a Username
100% = 21,468
Unique Games Completed
90% = 19,344
Players Who Received a Promo Code
77% = 16,588
Replay Rate
428%
We delivered
Developed the project concept, aligned the mechanics with the client’s vision, and finalized the game format.
Completed the gamification on time, tested it, and successfully launched it to market, ensuring ongoing technical support.
Achieved the key goals — attracting new users and increasing engagement among existing customers.
Converted new leads into users, expanding the client’s customer base.
Maintained a 20% conversion rate from logging in to receiving a promo code over 4 weeks.
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