Emails
Online Trading Platform
SUCCESS STORY
Online Trading Platform
SUCCESS STORY
Fast & High-Impact CRM Marketing
We streamlined production, optimized newsletter design, and took over the end-to-end creation of landing pages, trigger email chains, push notifications, and multi-channel communications — delivering performance-driven results at scale.
500+
300+
Push Notifications
300+
Banners
About the client
The international online trading platform provides brokerage services and professional education. The company’s target audience consists of 2 groups: traders and partners who refer customers and earn commissions.
Specifics
Trading is a specific industry, that’s why our production team has to study professional terms and take many nuances into account
The platform operates in many markets and works in some countries under different brands, therefore local features need to be considered in communications
The client prepares an automatic translation of texts, so it’s important to keep in mind a number of limitations: namely, phrases cannot be placed on illustrations, and wording without direct equivalents in other languages cannot be used
Situation at the start
We’ve been working with the client for over a year. They had already launched CRM marketing, but it wasn’t delivering on the platform’s business goals. The primary challenge was a lack of resources for content production.
Our first task was to take over email creation and speed up the process — delivering ready-to-go emails in just three days. At the same time, we worked on enhancing the quality of newsletter designs to make communication more engaging and effective.
Project objectives
Take over key workflows to accelerate direct communication processes
Elevate newsletter visuals for higher engagement and impact
Manage push notifications, landing pages, and trigger email chains
Client’s case
We started with mass email campaigns, ensuring high quality and fast execution. As our work proved successful, the client expanded our scope to include: mobile and web push notifications, in-app messages, Telegram posts, banners, and IVR phone scripts.
We also began developing landing pages, gamification screens, and trigger email sequences for promotions. While we typically handle end-to-end production, the client often requests support for specific tasks — design, copywriting, or HTML layouts.
Our content is primarily created in one core language, with translations managed by the client. Occasionally, they rely on us for multilingual communication.
As the workflow expanded, the project managers had to find a balance. We streamlined internal processes to ensure smooth collaboration, maintain high quality, and deliver results on short notice.
Final outcome
Our expertise and speed earned the client’s trust, expanding our role and impact. Over the year, our team grew significantly, adding copywriters, designers, and HTML coders to meet rising demands. Thanks to strong project management, we balance speed and quality, delivering results at scale.
Work samples
We delivered
Enhanced newsletter design for a more engaging user experience.
Deepened industry expertise to align content with brand specifics.
Balanced client demands and team capacity, maintaining high standards.
Accelerated production to ensure faster turnaround times.
Expanded task scope, covering landing pages, banners, push notifications, and in-app messages.
Key metrics
Weekly Emails Sent
500+
Weekly Push Notifications Sent
300+
Weekly Banners Created
300+
Turnaround Time for Ready-To-Launch Tasks
12 hours
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