CRM Talks: marketing event in Madrid

Madrid. CRM Talks 4th December 2024

CRM Talks 2024: AI, Optimization & Gamification

Join us for an engaging in-person event bringing together CRM experts from around the globe. Share your hands-on experience, promote your personal brand, and learn the latest CRM marketing approaches. This is an excellent opportunity to network with colleagues and gain insights into key trends transforming the industry — all happening in the heart of Spain.

Date

4th December 2024

Timings

12:00–22:00

Place

Madrid, Spain

Location

Impact Hub Madrid - Gobernador

View on Google Maps

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agenda

The 4th of December, Wednesday

Check-in and preparations. CRM Talks Event begins:

12:00 - 13:00
Registration & Welcome Coffee

Section #1: English Speakers

12:55 - 13:00
Opening Remarks
13:00 - 15:00
Speaker sessions in English
Users are mad: how to measure for data-driven decision making
Ubaldo Hervás
Head of CRO & Experimentation @LIN3S

AI-Driven Dynamic Visuals for Real-Time Customer Experience
Kristina Gordienkova
Design Director WeAgency

From Play to Profit: How Marketing Games Drive 5X ROI
Alex Andro
CEO and Co-Founder of WeAgency

The future of AI in e-commerce personalization
Manuel Tönz
Director of Client Strategy at Bloomreach
15:00 - 15:30
Panel Discussion in English
Topic for discussion: AI in Marketing
Moderator: Manuel Tönz
Speakers in discussion: Ubaldo Hervás, Kristina Gordienkova, Alex Andro

Coffee break

15:30 - 16:30
A break to enjoy delicious snacks paired with refreshing drinks

Section #2: Spanish Speakers

16:30 - 18:00
Speaker sessions in Spanish
How to adapt Ecommerce CRM strategies to different industrial sectors
Mar Juárez
CRM Manager at IVI RMA GLOBAL

Hacking Behaviors: The Hidden Power of CRM
Alessandra Oropeza
Retention Manager at Cooltra

5 key Challenges & Solutions to champion CRM
Gonzalo Bauluz
ex-CRM & Loyalty Manager in Samsung, ex-Nike
18:00 - 18:30
Panel Discussion in Spanish
Topic for discussion: TBA
Moderator: TBA
Speakers in discussion: TBA
18:30 - 18:35
A final word from the organizers

Informal part of the event

18:35 - 22:00
Networking, hanging out, and socializing. Bar with different drinks & snacks
22:00
The end of the event

Date

4th December 2024

Timings

12:00–22:00

Place

Madrid, Spain

Location

Impact Hub Madrid - Gobernador

View on Google Maps

ORGANIZERS

WeAgency.Digital — a global digital agency enhancing customer experience through unique solutions, exclusive designs, and a diverse team of experts.

Bloomreach — personalizes the e-commerce experience. By utilizing real-time data and AI, it connects every customer with what they want to see.

EVENT CONCEPT

CRM Talks Event in Madrid is designed to contribute to the CRM community and foster industry growth. It provides a platform for sharing authentic experiences, lessons learned, and real-world case studies.

KEY TOPICS

Our speakers and guests will discuss modern CRM marketing, focusing on the topics driving changes in the industry:

AI: The dominant trend revolutionizing all facets of customer experience
Optimization: The cornerstone of business effectiveness and efficiency
Gamification: An emerging strategy for enhancing customer engagement

EVENT SCALE

Up to 80

participants from diverse fields of the marketing industry, such as MarTech, FinTech, Beauty, eCommerce, and FMCG

6+ expert  speakers:

CRM marketing professionals from different brands and companies, including WeAgency and Bloomreach

Visit our event and:

Learn the most timely CRM marketing trends and approaches
Network with speakers and guests while enjoying a productive and pleasant time

To join the CRM Talks Event, you must register. Please fill out the form below.

Register now for genuine insights into CRM marketing!

Register to attend the CRM Talks event in Madrid on the 4th of December. Fill out the form below and click the button to sign in.

Also, we are fostering a global community of marketing experts

WHAT IS CRM TALKS?

It’s a series of interviews with specialists from various countries who examine the CRM industry’s multiple aspects and create its insightful perspective.

So far, we’ve launched 40 CRM Talks with experts from around the world, each delving into terminology, business requirements, key metrics, common mistakes, and future predictions.